concepts- copy writing with text modified for each sales region• test concept • recommend databases • select door to door vendor for unaddressed mail dtp- create envelope, letterhead, brochure, response coupon
• analyze material weight prior to print to insure cheapest postage
• create different brochure for each sales region
prepress- prepare CtP plates with special black plate to print regional differences
• send electronic proof
• electronically archive projects for immediate modification and reprinting in case promotion exceeds estimates
press- print using materials suitable for laser printing and machine inserting postpress- perforate reply coupon, fold brochure
database- automatic corrections of postcodes and first names
• standardization of street addresses, cities
• assign gender based upon first name
• assign sales regions to each record
• de-duplication to save postage
• create various personalization templates to reflect customer status, gender and sales region
• enter response
• reporting based upon multi queries
lettershop- personalize letter, selective inserting of printed brochures based upon sales region or other criteria, return handling fulfillment- fulfill request for additional material
