concepts- plan and budget campaign
• create prize / point structure
• negotiate best prices for premiums
• select door to door vendor for unaddressed mail
• create media plan for inserting into press
• write FAQ's and business rules for contact center
• monitor campaign dtp- create response coupon, POS and other material
prepress- prepare for print
• create special black plate to print different media codes on various coupons to later measure response
• electronically archive for immediate modification and reprinting in case promotion exceeds estimates press-just in time printing postpress- perforate coupon on inserts
• create wobblers
logistics- distribute material direct to POS, door to door courier company and publications based upon media codes
• re-supply POS based upon on-line order
database- modify data capture program
• enter data from returned coupons
• archive coupons for immediate retrieval on request of client or Giodo
• reporting, including analysis of media codes to plan future campaigns lettershop-print personalized sending document fulfillment - import gadgets, warehousing, pick and pack, dispatch, return handling, info line, dedicated contact center, reporting
